About Us and Our New Website.

Set in an old merchant’s house and nestled in the Norwich Lanes, Aurum is one of the UK's leading contemporary jewellers founded by Jon and Carol Maddocks. Drawing on the family's 40 years’ experience and keen eye for design, Aurum Jewellers showcases some of the best British and international designers placing great emphasis on quality and individuality. From the stunning contemporary silver from the likes of Deco Echo and San-Links of Joy, to the beautiful organic shapes of Hagit Gorali and the glittering jewels and 18 carat gold of Marco Bicego, there is something to suit every budget. Many pieces are also designed in house by Jon and Carol's daughter Charlie, making them very much unique to Norfolk.

We also offer a comprehensive repairs service. Whether you have a ring that needs sizing or refurbishing, a diamond that needs replacing or some pearls that need re-stringing - no job is too big or too small. Our fully qualified gold and silversmith turns around repairs quickly and efficiently with incredible attention to detail. Our prices are extremely competitive, and all jewellery is returned having been professionally cleaned.

We are also pleased to be working in partnership with esteemed horologists and watchmakers, Michlmayr Watches as their central city drop off and collection point. If you have a quality watch that you would like servicing, repairing or refurbishing, simply drop it into Aurum. Michlmayr will provide a free, no obligation quote direct to you (usually within a week) and you can then collect the watch from Aurum at your convenience. Michlmayr are accredited by all the top brands including Rolex, Omega, Tag Heuer and Cartier and even the smallest repair comes with a 12-month guarantee. If you have a luxury watch, we highly recommend Michlmayr. They are widely regarded as the best horologists in East Anglia.

We have customers that have shopped with us over the 4 decades we have been open and over multiple family generations because they know they will always receive the highest quality service and will walk away with a beautiful piece of jewellery that is not something you’d find on the high street! Everything we do at Aurum is about creating the best possible customer experience, from stocking unique and interesting pieces to working with customers on custom bespoke designs. This is why we decided to design and launch a brand-new website. We wanted to create a website that not only looks modern and highlights the amazing jewellery we stock, but that is also completely user friendly and accessible to everyone. We did plenty of research and took the time to develop a beautiful modern website for our customers. Hopefully you find your experience browsing and shopping on our website as enjoyable as your visits to our store!

We really appreciate your feedback, so please don’t hesitate to get in touch with us if there is anything you would like to suggest or if you would like further information on any of our products or services.

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